As a book promotions company, we strive to help others whenever we can. Especially when we come across information that we think is very helpful! Today we found something that we want to share! We found this on The Book Viral Blog written by John Reese! We are sharing the basics, but to see the full post please visit www.BookViral.com 5 Critical Steps Authors Must Take To Successfully Build Their Author Brand1. Define Your Brand First and foremost authors need to look to what their competitors are doing. Bestselling authors are very good at defining the USP’s (unique selling points) that make their books different and why readers should read them. Begin by writing down a few sentences which succinctly describes why your book is different from the others in your genre. It needs to be compelling and don’t be afraid to ask for feedback from friends and other authors whom you respect. Thanks for stopping by! We hope you found this information helpful! And Again, thank you for posting this John Reese. You are spot on with your advice! AuthorMargaret Daly
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